![]() ![]() Laura Mercier is in the grey area the company’s cruelty-free status isn’t clear. The Bottom Line – Is Laura Mercier Cruelty-Free? It may be an added trouble and expense, but that’s the way things have been in the beauty industry. Also, the only way for a company to publically prove its cruelty-free processes is to seek certification from these organizations and display their logo on company products. It isn’t the first time that a brand has questioned the reliability of these organizations. According to the brand, none of these organizations’ lists are dependable, so it has no certification plans. Laura Mercier Isn’t Certified as Cruelty-FreeĪs previously mentioned, Laura Mercier isn’t certified by any of the three leading organizations that certify cruelty-free brands: Leaping Bunny, Beauty Without Bunnies, and Choose Cruelty Free (CCF).Īlso, as reported by many online sources, Laura Mercier doesn’t plan to seek certification from any of these leading authorities anytime soon. Given the increasing demand for cruelty-free products, brands also frequently misuse the phrase to attract a wide range of consumers. This has a created a scenario where companies often alter the term as per their needs. What makes the situation also uncertain is that there is neither any legal definition of “cruelty-free” nor is there any regulatory authority that can testify the brands’ claims. Furthermore, a part of the brand’s animal testing policy continues to puzzle users:Īlthough Brazilian states are actively working to end cosmetic animal testing and eight major states have already banned the practice, the National Health Surveillance Agency ( ANVISA) still allows it. However, it has lost most consumers’ trust. It also sells in mainland China, which means it complies with the country’s animal testing laws.Īs of now, Laura Mercier is back to claiming that it does not test on animals. What made the situation even more uncertain was Laura Mercier’s acquisition by the Japanese conglomerate, Shiseido Group, in 2016. Laura Mercier also clearly stated that it does not sell in China. However, the brand has now removed the claim because it is no longer interested in those countries, and Brazil has changed its animal testing policies. However, another website shared Laura Mercier’s response, stating that the brand never entered the Chinese market.Īs per its official response, Laura Mercier considered selling in China and Brazil at one point in time. Since it didn’t want to deceive consumers, the company acted proactively and updated its animal testing policy to contain the phrase “unless required by law”. While researching, I found one online source stating that Laura Mercier started selling in China in 2013 but stopped in 2014 in response to the massive consumer outcry. But whether they actually sell in China or not is also unclear. This led to the presumption that Laura Mercier was probably launching in mainland China, where the law requires animal testing. After a while, it even removed the question regarding animal testing from its official website’s FAQs section. However, the responses from the company were vague and unclear. A lot of consumers reached out to the brand, asking for clarification over the change. This created a buzz in the cruelty-free community. ![]() However, in 2013, it altered its animal testing policy and included the infamous phrase “unless required by law”. Initially, the brand was adamant about not testing on animals. The primary reason for the confusion over Laura Mercier’s cruelty-free status is the brand’s inconsistent policies. Why is Laura Mercier’s Cruelty-Free Status Unclear, Then? Instead, it uses alternative testing methods. The company also claims that it doesn’t test its products or ingredients on animals. It has also been a widely debated topic in the cruelty-free community lately.Įven though the brand ticks all the boxes for a cruelty-free beauty brand, it’s not recognized by any of the organizations that certify cruelty-free brands. ![]() Laura Mercier’s cruelty-free status is unclear.
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